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Angry birds walk instead of the traditional game routine, but in the difficult after the turn, to abandon the traditional road games, but out of a Disney 2 Road, continue to launch new products.
Angry Birds Iron Ons
Obviously, the angry birds as a game, this is the core business of Rovio hundred-percent, but the game is not the Rovio blueprint of all, even can say, this is their import business. And this is the essence of Rovio model. This is an interesting phenomenon. The social gaming giant Zynga is selected once a game after the success, immediately extends a brand association degree very high new game, we can see it has Farmville, FishVille, petville, Cityville all the Ville at the end of the correlation line. The Rovio sub brand for several seasons is different from that of Zynga, it is a main brand throughout the product version of all, this advantage is to let everyone have the association is the main brand more rich connotation. This is a typical single brand idea. In fact, Rovio is also want to do. But its goal is not only in the field of game, but in the entire cultural field.Angry Birds Iron On
Accel partner Jim Breyer very investment vision, he shared some of his experience on the Marvel board and the Rovio leader. Marvel was originally a comic book company, became huge with movies, the independent creative films back to intellectual property rights, have all the rights control related products. This also is Breyer of Rovio development proposals, his view is Rovio North America market director Vesterbacka identity. In fact, Rovio itself is think other brand game manufacturer OEM, have a strong appeal for the independent brand. The two founders of Rovio head brother also aspiring. So a large plan was born. They judge the mobile terminal will be the mass media platform of new generation, but the mass media economy ever does not apply in this platform. So they should try to create a new form of "blockbuster", on the base that has global appeal, can transcend the limit mobile phone application platform, become a huge media empire. And their goal is to Web 2 Disney.iron on designs
In the Rovio idea, "angry birds" is not only a game brand, or a new brand of entertainment. When you immerse yourself in a price of 99 cents in the game, you may also want to spend 11.99 dollars to buy the related Plush Doll (they have sold 60000 only), or spend $70 to buy printed with the bird patterns of iPhone 4 protective shell, or to pay for the bird, the bird T-shirt cake etc.. In addition, they also and Hollywood cooperation made a "Rio" such as the "angry birds" movie, the trailer online, the first weekend in YouTube click rate as high as 500000 times. "Angry birds" game also launched the "Rio" special edition game, online 10 days to download or exceeded 10000000 times. In January this year, in the "angry birds" game launched the first anniversary, 2405 game player from 756 city for this game and wasted a lot of time -- they held the "angry birds" festival celebration. British Prime Minister David Cameron, Canada's pop heartthrob Justin Bieber, the former England star Gascoigne, and the India American writer Salman Rashid is the game's loyal fans.Game Iron Ons
"We are creating a comprehensive entertainment products, including sales, games, movies, television dramas, cartoons and comedy in which. This is Disney 2." Head brother said, "is to build up have a look Disney, the movie" steamboat Wiley "the achievements of the image of Mickey Mouse, they add more role. The same pattern can be seen today, but occurs at a faster rate. Other brands of the brand recognition through decades of efforts, and we only spent a year." Yes, they only used one year! "We know how fragile the game industry." "We are very anxious. Now, we are in progress, but in the future we should speed up the running pace." "We don't want to eat the whole world."
Angry birds walk instead of the traditional game routine, but in the difficult after the turn, to abandon the traditional road games, but out of a Disney 2 Road, continue to launch new products.
Angry Birds Iron Ons
Obviously, the angry birds as a game, this is the core business of Rovio hundred-percent, but the game is not the Rovio blueprint of all, even can say, this is their import business. And this is the essence of Rovio model. This is an interesting phenomenon. The social gaming giant Zynga is selected once a game after the success, immediately extends a brand association degree very high new game, we can see it has Farmville, FishVille, petville, Cityville all the Ville at the end of the correlation line. The Rovio sub brand for several seasons is different from that of Zynga, it is a main brand throughout the product version of all, this advantage is to let everyone have the association is the main brand more rich connotation. This is a typical single brand idea. In fact, Rovio is also want to do. But its goal is not only in the field of game, but in the entire cultural field.Angry Birds Iron On
Accel partner Jim Breyer very investment vision, he shared some of his experience on the Marvel board and the Rovio leader. Marvel was originally a comic book company, became huge with movies, the independent creative films back to intellectual property rights, have all the rights control related products. This also is Breyer of Rovio development proposals, his view is Rovio North America market director Vesterbacka identity. In fact, Rovio itself is think other brand game manufacturer OEM, have a strong appeal for the independent brand. The two founders of Rovio head brother also aspiring. So a large plan was born. They judge the mobile terminal will be the mass media platform of new generation, but the mass media economy ever does not apply in this platform. So they should try to create a new form of "blockbuster", on the base that has global appeal, can transcend the limit mobile phone application platform, become a huge media empire. And their goal is to Web 2 Disney.iron on designs
In the Rovio idea, "angry birds" is not only a game brand, or a new brand of entertainment. When you immerse yourself in a price of 99 cents in the game, you may also want to spend 11.99 dollars to buy the related Plush Doll (they have sold 60000 only), or spend $70 to buy printed with the bird patterns of iPhone 4 protective shell, or to pay for the bird, the bird T-shirt cake etc.. In addition, they also and Hollywood cooperation made a "Rio" such as the "angry birds" movie, the trailer online, the first weekend in YouTube click rate as high as 500000 times. "Angry birds" game also launched the "Rio" special edition game, online 10 days to download or exceeded 10000000 times. In January this year, in the "angry birds" game launched the first anniversary, 2405 game player from 756 city for this game and wasted a lot of time -- they held the "angry birds" festival celebration. British Prime Minister David Cameron, Canada's pop heartthrob Justin Bieber, the former England star Gascoigne, and the India American writer Salman Rashid is the game's loyal fans.Game Iron Ons
"We are creating a comprehensive entertainment products, including sales, games, movies, television dramas, cartoons and comedy in which. This is Disney 2." Head brother said, "is to build up have a look Disney, the movie" steamboat Wiley "the achievements of the image of Mickey Mouse, they add more role. The same pattern can be seen today, but occurs at a faster rate. Other brands of the brand recognition through decades of efforts, and we only spent a year." Yes, they only used one year! "We know how fragile the game industry." "We are very anxious. Now, we are in progress, but in the future we should speed up the running pace." "We don't want to eat the whole world."